In today’s digital age, having a content marketer is the key for savvy businesses to create a strong online presence. Gone are the days of simply loading up a website with your logo and your mission and values statements (please go delete your mission and values if they are still hiding on your website!).
You are now competing with access to 1.11 billion other websites and you need to capture attention, engage your audience and ultimately convert them into loyal customers. But how do you do this? Professional content marketers. Read on to learn how to spot a content marketer worth hiring (the kind you’ll find at Campaigns You Love).
What is Content Marketing?
Content marketing is a strategic approach to creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined target audience for your business. The end goal is that your efforts widen your pool of leads and increase your lead conversions. Digital content marketing is about providing information that your target audience genuinely cares about, not just promotional messages.
Why is Content Marketing Important?
Here’s the secret: people don’t want to be sold to. Increasingly in our digital world, they want to be informed and entertained. Content marketing allows you to achieve this in a number of ways.
- Building trust and credibility: By consistently providing valuable content, you establish yourself as a thought leader and expert in your industry. Some business owners shy away from this, but it’s the only way to cut through the noise and tell people your website is worth the click.
- Improving brand awareness: Sharing high-quality content that your target audience then shares on their own platforms increases your online visibility and credibility.
- Generating leads and sales: Traditional sales just don’t cut it now. People hate ads and are pretty good at spotting them these days. Instead, you need engaging content that attracts potential customers and nurtures them through the sales funnel.
- Boosting SEO: Content-rich information with relevant and researched keywords helps your website rank higher in search engine results.
The Benefits of Hiring a Content Marketer
While you could try to handle content marketing yourself, hiring a professional offers several advantages. A skilled content marketer is more than just a writer. They live and breathe content and the right content marketer for your business will deliver the following benefits to your business.
- Expertise and experience: A content marketer has honed their specialised knowledge and skills in the digital world. Rather than guess what you should be doing on your own, you can use a content marketer who has already tried and tested the options.
- Optimisation and results: How do you know if your content creation strategy is actually working? A good content marketer not only creates the content but analyses what it’s doing for you. The beauty of the digital world is we can see what is working and what’s not…and we can usually figure out why not pretty quickly with our expertise and tools.
- Time efficiency: If you’ve already tried content creation yourself, you’ll know it is a time-consuming process to get it right. Hiring a professional content marketer allows you to focus on other aspects of your business knowing the strategy and management of your content is being looked after for you.
- Cost-effectiveness: A well-executed content marketing strategy that uses a multi-channel approach can be a cost-effective way to achieve your marketing goals.
- Scalability: A content marketer will keep you on track and help you scale your content creation efforts as your business grows.
Hire a Content Marketer Now
In today’s competitive online landscape, digital content marketing is a powerful tool for attracting new customers and growing your business. By hiring a skilled content marketer, you can create engaging content that informs, educates and ultimately converts your audience.
Book a discovery call with us today and see why our customers trust us with their content marketing.